Analyst/Senior Analyst, Domestic Co-Brand Partnerships (Brand & Advertising) (Ft Worth, TX, US)

Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 33071 

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

This job is a member of the Co-Brand Team within the Marketing & Loyalty Division.  This Analyst/Senior Analyst role is responsible for management, growth, and profitability of American Airlines' portfolio of Co-Brand Credit Card products.  This role implements important brand and advertising strategies designed to target card prospects and drives affinity for the Co-Brand portfolio through paid media channels, and supports acquisition and existing cardmember efforts with relevant brand assets.  This involves working with internal departments at American, Citi, and various external agency partners.

What you'll do

• Lead brand and advertising strategy for Citi/AAdvantage card products, planning and executing various paid media tactics including but not limited to digital, social, mobile, print and out-of-home
• Develop annual agency SOWs and budget allocations for production jobs and media initiatives
• Oversee the creative development, production and implementation of all campaign tactics launched into market
• Manage, support, and enhance day-to-day relationships with Citi, external and internal partners to ensure strategic alignment around marketing plans  
• Focuses attention on growing our partnership's footprint
• Review and approve all campaign assets in tandem with Citi partners
• Identify opportunities to develop brand assets that support acquisition and existing cardmember marketing efforts
• Track and analyze campaign data against key success metrics and prepare performance reports
• Maintain and update brand guidelines and ensure compliance
• Evaluates competitive strategies and industry trends to determine impact to Co-Brand Credit Card portfolio
• Some domestic and international travel may be required, up to 25%

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• ​Bachelor’s Degree in Business, Marketing, Advertising or relevant field
• Experienced in managing large-scale commercial productions such as video shoots and still photography
• Well-versed in social platforms, emerging media tactics and industry trends
• Ability to manage annual budgets, develop monthly forecasts, actualize project scopes, and support contract negotiations
• Strong written and verbal communication skills with the ability to clearly convey strategic direction in a variety of forums including briefing documents, discussions with external partners and interactions with peers or leaders
• Strong analytical skills, specifically evaluating media performance and campaign results

 

Preferred Qualifications- Education & Prior Job Experience

• Agency experience strongly preferred 
• Experience in a marketing role
• Experience in managing agency partners

 

Skills, Licenses & Certifications

• ​Ability to work independently as a self-starter, craft strategy, take such strategy towards completion, and recognize opportunities for innovation and creativity
• Manage projects with internal and external stakeholders
• Can execute multiple projects concurrently and prioritize opportunities in a fast-paced environment with minimal supervision
• Ability to be an innovative problem solver who can take an idea from conception through execution
• Knowledge of Excel, Word, and PowerPoint
   

What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 33071 

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