Jobs in UAE - Data Insights Director at Vezeeta

Data Insights Director at Vezeeta – UAE

Job Description:

Mining and analyzing event-level campaign data to provide actionable insights into the drivers of incremental ROI
Creating an effective segmentation strategy to our audience
Measurement and performance reporting of all campaigns running through various channels
Use A/B testing and a variety of alternative methodologies to measure marketing effectiveness, attribution, and ROI
Advocate and communicate ways to optimize the performance of our campaigns working closely with different internal teams and departments
Providing ad hoc analytical support to key stakeholders, e.g. performance marketing, web analytics, product growth

Extract/generate periodic customized/standard reports as required
Synthesize information from various sources / partners, e.g. CRM, Google Analytics 360, MixPanel, to prepare reports as required.
Prepare and analyse various reports to monitor effectiveness of targeted direct marketing programs vs website performance.
Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution • Performing analyse on conversion optimisation and develop conversion optimisation strategies based on solid analytical data.

Job Requirements:

Education:

A postgraduate degree in a quantitative field (e.g. Business Administration, Economics, Finance, Econometrics, Statistics, Mathematics, or Information Systems)
Understand all components of experimental design from sampling to measuring the effect(s), hands-on experience with A/B testing in a commercial environment a plus

Relevant Experience:

Technical Knowledge/ Skills/ Training required:

Ability to prioritize work according to business objectives, understanding the balance between effort and impact
A strong eye for detail and an inquisitive mind, naturally being driven to continuously finding ways to improve the department’s and your own performance
A real team player with solutions-focus and entrepreneurial spirit
Exceptional communication skills in spoken and written English
Excellent organizational skills with the ability to manage multiple, competing for priorities simultaneously and deliver results under tight deadlines
Professional experience in the digital media landscape is a plus
Excellent knowledge and understanding of digital marketing reporting technologies and processes.

To Apply:
https://careers.vezeeta.com/

Jobsite