Al Futtaim Jobs - Digital Performance Analyst (Dubai, AE)

Job Requisition ID: 114268 

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.

 

As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.

 

Come join us to live well, work better, and be the best.

 

Analyze & measure the performance of digital initiatives by defining, developing and delivering reporting and analysis that enables strategic and tactical business decision-making. 

 

Description of the Accountability:

• Analyze sales, conversion rate and profitability and all insights connected to visitors and customers behaviors on digital channels.
• Identify operational opportunities and make recommendations to improve digital channels effectiveness based on data insights in order to support sales, profitability and rates.
• Integrating data with other channels to allow comprehensive business insight across multiple channels and media.
• Ensure that campaigns are tracked in line with best practice.
• Develop and maintain dashboards and reports to be used in the daily business.
• Follow up on overall performance, implemented recommendations and report approach.
• Continuously monitor the customer digital journey using the latest digital reporting tools for all digital channels as well as physical in-store solutions and identifying the key pain points.
• Customer behavior mapping and providing insights to the digital team as to adapt necessary enhancements to the digital and physical channels to improve the customer experience.
• Create customer insights from various tools provided by INGKA for web/App channels.

 

ACCOUNTABILITIES:

• Evaluate, onboard and use tools effectively for improving digital performance and measurement for all changes in all digital channels.
• To bring data-driven analysis for evaluating the KPI, performance & effectiveness of digital team tasks & define area of growth.
• Good competency with figures and data-mining calculations on Advanced excel, Google Analytics and other digital performance tools.
   

TIMESPAN OF DECISION

• Immediate/Planned approach depending on the urgency & need.

 

RESOURCE COMPLEXITY

• Access and permissions to use tools effectively for measuring digital performance. 
• The technical knowledge of the role-holder needs to be proficient with the tools that they would require. 
• All permissions need prior access request approvals from IKEA and AL Futtaim group.
   

PROBLEM SOLVING:

• Problems are addressed using methods learned previously and are often overcome by direct trial and error.
• Often the role-holder is provided with guidelines, routines or procedures to solve most of the problems encountered.
   

INTERNAL & EXTERNAL COLLABORATION

• The role-holder is rarely required to initiate process or procedural change themselves. 
• Where collaboration is required it is with other front-line colleagues often in the same location and often in close proximity.
• Collaboration is mainly for the purpose of coordinating inputs to a fixed process.
   

CANDIDATE SPECIFIC:

 

Motivation:

• Willingness and passion in transforming IKEA to be the world’s leading multichannel home furnishing retailer.
• Leading and acting the IKEA culture and values.
• Inspired by working together in fast paced and complex environments.
• Energized by achieving success and results through people.

 

Leadership Capabilities:

• Good team spirit and cooperation.
• Develop the business and deliver results.
• Eagerness to learn & explore and enable change.
• Good communication, negotiation and influence skills.

 

Previous Experience and proven Skills:

• Analytic and/or mathematical education.
• Digital, online, ecommerce and/or IT experience.
• Strong teambuilding and leadership skills.
• Strong relationship and networking skills.
• Process and organizational thinking.
• Prioritization and decision-making skills.

 

Knowledge:

• Excellent knowledge of digital and web analytics tools.
• Understanding of Internet technologies to be able to create business value.
• Knowledge of digital intelligence tools (e.g. survey solutions and in-page analytics).
• Good knowledge of general media steering tools.
• Ability to connect operational findings with strategic directions.
• Experience in stakeholder and change management.
• Good written & spoken English.

 

Job-Specific Skills:

• Strong details oriented, with analytical and reporting abilities.
• Able to understand and analyze data and complex questions into clear actionable findings using Power Bi/Tableau.
• Proficiency with Microsoft Office suite and Google Analytics.
• Ability to work and use digital journey and behavior mapping tools such as HotJar. Metrillo or similar.
• Search optimization performance tracking tools: Google Search, Google Keyword Planner and similar.

 

We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

 

Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

 

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.

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