Content Strategist (Ft Worth, TX, US)

Location: AA Headquarters 2 (DFW-HDQ2) 
Additional Locations: None
Requisition ID: 29556 

Overview

Join us for a career with endless possibilities.

Looking for a job where a passion for innovation, a culture of teamwork, and opportunities for growth are valued and rewarded? You’ve come to the right place.

 

You don’t have to be an airline aficionado to join American Airlines. It takes more than cool planes to keep us ahead of the curve, and thanks to our team of behind the scenes professionals, we do just that. As the largest airline in the world, American Airlines is in the business of serving the global travel needs of our customers. At the core of the Company is our commitment to each customer and each employee. We are dedicated to developing and delivering what our customers value and are willing to pay for. Customer-centric planning, innovative marketing, and an exceptional customer experience are supported by a cadre of talented people.

 

What does it take to join us? We’re glad you asked! We expect exceptional skills in your discipline and a dedication to being the best as we relentlessly pursue our goal of being not just the largest airline in the world, but also the best airline in the world.

 

Fortunately, we’re building on almost a century of innovation and firsts in our industry – and we plan to continue that tradition of excellence.

About The Job

Millions of customers visit aa.com every day. They come in search of flights, to celebrate with loved ones, explore a new destination, or deliver the perfect business pitch…and so much more. Before they pack their bags and go to the airport, take a seat and the wheels go up – they see us: the Global Digital Content team. We are the start of the relationship, the experience and the memories; and we’re looking for someone who believes in the magic of those moments.

 

This job is a member of the User Experience (UX) and Digital Customer Experience team. ​The Content Strategist is responsible for all aspects of the content lifecycle and supports business requirements, research, and customer and product team insights that deliver customer-focused content across all digital channels.

 

Specifically, you’ll do the following:

• Partner with product managers, internal business stakeholders and cross-functional teams to define content requirements and develop innovative strategies that achieve business objectives in a user-centric fashion
• Partner with UX team to define user models and interfaces for new/updated designs
• Provide leadership to UX project team efforts to ensure content best-practices are applied as designs are produced that meet business objectives and user needs
• Develop clear, consistent nomenclature for tools and applications; collaborates on the creation of new systems to tag and organize new and existing content and site navigation
• Develop / evaluate the content strategy for new and existing products, and make constructive recommendations for change and ensure the content strategy is effectively implemented across channels.
• Ensure digital content complies with corporate brand standards, web style guide, legal and regulatory compliance.
• Collaborate on the development of content style guides, content and messaging strategies, best practices and processes and leverage/share ideas and recommendations that apply broadly across multiple digital channels.
• Review analytics on an ongoing basis to understand user behavior to manage and shape content and messaging strategies.
• Write and edit digital content that meets project goals and end user needs for complex efforts.
• Champion American’s lexicon, voice and brand standards across all digital channels.
• Deploy content from various content management systems

Required Qualifications

• Bachelor's degree in English, Journalism, Technical Writing or equivalent experience/training
• 3 years creating and executing digital content strategy across multiple channels
• Extensive experience planning for and developing useful, usable content including instructional text, error and confirmation messages, taxonomy, nomenclature and SEO
• Experience planning /conducting content audits and creating /managing content roadmap
• Superior writing, editing, and proofreading skills
• Experience working on a large-scale website or network of sites and create/edit content for multiple channels on an enterprise content management system (CMS) using predefined templates
• Diverse portfolio of work to demonstrate authored and edited web content
• A proven track record collaborating on projects to translate complex concepts into easy-to-understand interactive experiences
• Experience creating and maintaining content governance and best practices implemented at an enterprise level
• Passion for creating great user experiences with actionable knowledge of the digital landscape including current industry and user trends, emerging technologies, and standards
• Understanding of interaction design and information architecture with regards to content strategy
• Ability to scope, organize and execute multiple projects with interrelated goals
• Experience with organizing large amounts of content to deliver user interfaces that are meaningful and easy to use/navigate
• Excellent leadership, communication and collaboration skills
• Ability to perform in a fast-paced, agile-based, iterative environment

Preferred Qualifications

• Master's degree in English, Journalism, or Technical Writing
• Demonstrated in-depth knowledge of UX strategies using design thinking principals 
• Experience using TeamSite, Cludo site search, and automated translation tools
• Project management experience within a marketing or digital environment
• Proven ability to multitask and drive projects to completion on time and with big impact
• Travel industry experience

Additional Locations: None
Requisition ID: 29556 

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