Jobs in Egypt - CX Industry Marketing Manager at Oracle
CX Industry Marketing Manager at Oracle
Location: Heliopolis
Job Description:
- Lead Execution of Industry focused marketing programs & Activities across EMEA with an Account Based Marketing (ABM) strategy.
• Align campaign tactics to buying cycle stages and solution areas based on the persona & Industry.
• Integrate programs with regional and product marketing strategy supporting the business with awareness, leads and pipe contribution.
• Boost Awareness via Marketing Assets, Customer Public References & Stories, Paid | Earned | Owned Traffic + Conversion
• Monitor, analyze and report on performance of each campaign & activity and communicate results and plan for improvement; check lead quality and sales follow-up, and action timely if required.
• Collaborate with the business development group to ensure successful follow up
• Define and plan local campaigns with the marketing product lead director & the demand centre.
• Innovate: Lead tomorrow’s digital approaches. Tap constantly into new digital & social marketing approaches that may be of value, creating a pipeline of tests with pilots on the most promising (focus on scalability and business impact). Ensure best practice sharing.
• Web, Social create web traffic, localize website, boost campaign results by integrating social focusing on the Enterprise accounts.
• Customer Advocacy & Content: Use Customer References Stories, Use (local) asset Library with up to date Relevant Content (TOFU/MOFU/BOFU)
Job Requirements:
Technical Knowledge/ Skills/ Training required:
- Driven, High Energy, Can-Do attitude
• Strong knowledge of the various marketing disciplines especially Account Based Marketing, field marketing and digital marketing; thorough knowledge and practical working experience of a wide range of direct digital marketing channels from website, to search engine, to social media channels, to digital multi-touch and nurture campaigns.
• Strong business acumen, analytical competency and influencing skills. Able to focus on the detail as well as the bigger picture.
• Demonstrable competencies in Enterprise Applications Marketing; experienced in developing and executing integrated modern marketing plans for IT companies based on business needs and with a deep understanding of audience generation strategies and segmentation for the complete buying cycle. Experience in CX/CRM marketing is preferred.
• Strong project planning and execution skills, with strong sense of project ownership and ability to anticipate possible roadblocks and provide viable solutions.
• Excellent organizational skills with the ability to prioritize, multitask and manage time effectively, and keep schedules and projects in order and up to speed.
• Experience of using modern marketing and sales processes and systems, preferred experience with Eloqua.
• Experience of working with third party suppliers and managing & motivating agencies to push creative barriers in communicating with customers.
• Excellent budget & project management skills.
• Excellent writing, editing and communication skills.
• Enthusiastic, open, flexible and extravert personality with strong drive and proven ability to perform in high-paced environment.
• Results driven (pipeline driven) and team-work oriented
• Fluency in English is essential.
• University Degree required – with a focus on Sales, Marketing or Business preferred.
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