Jobs in UAE - Marketing Lifecycle Senior Manager MENA at Amazon

Marketing Lifecycle Senior Manager MENA at Amazon – UAE

Job Description:

Lead lifecycle marketing strategies, inclusive of early onboarding, sustained usage, and churn and win-back programs that deliver downstream impact across the Amazon ecosystem
Dive deep and identify customer segments and insights related to usage and the full funnel analysis of
Design and execute cross-channel marketing initiatives that drive adoption of new shopping behaviors and lead to repeat purchasing
Develop innovative ways and potentially new tools to communicate with customers across email, social, on device, mobile, push notifications, direct mail, and more
Own campaigns targeting and segmentation, messaging, content and design, planning.
You will build and execute campaigns, report on individual campaign results and bigger picture trends
Own the messaging strategy and write strong copy, including irresistible calls-to-action for targeted audiences.
Utilize A/B testing to develop and run test and learn strategies across all marketing placements and vehicles
Partner with product managers to develop automated tools and marketing programs by customer and lifecycle cohorts to improve personalization, messaging strategies and offers (on and off device)
This role is based in Dubai, UAE.

Job Requirements:

8+ years of experience leading lifecycle, CRM and/or Engagement/Loyalty Marketing programs
Experience in online marketing across email, social, notifications and other digital avenues
Experience using customer insights and behavioral data to deeply understand customer base and inform strategic plans
Experience building Brand, Engagement or Loyalty Marketing programs
Experience in building programs from the bottom up quickly and with little previous framework
Bachelor’s degree in marketing, economics, finance or a related field.

To Apply:

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