Al Futtaim Jobs - Regional Digital Marketing Specialist | IKEA | Regional Service Office, Dubai (Dubai, AE)

About Al-Futtaim Private Company LLC

 

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.

 

As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.

 

About Al-Futtaim IKEA

 

GROWING TOGETHER...

 

We are a values-driven company with a passion for life at home. Our vision is to create a better everyday life for the many people.

 

Al-Futtaim IKEA holds the franchise rights for IKEA in Egypt, Oman, Qatar and the United Arab Emirates.

 

About You

You are a motivated, self sufficient professional with great attention to details. You are customer focused with commercial awareness and understand what is important in a retail business. You are a team player with positive and constructive attitude.You are willing to continously learn and develop new skills and keep up to date with key  markets.

 

What’s more, we believe that you have the following knowledge, capabilities and motivation:

• Live and share the IKEA values every day

• University degree in a relevant subject such as marketing, business or communications

• 5 years in digital marketing and social media, agency experience is a plus
• Experience of working on website development and the optimisation of online media
• Experience of digital media communication and digital marketing techniques
• Has worked in Illustrator, InDesign, HTML, Flash, Paint shop pro and Photoshop
• Has worked with Reporting tools - reporting & configuration & data analysis
• Web CMS experience
• Ability to evaluate creative solutions, based on IKEA values and give clear feedback to marketing team and external agencies.
• Experience of using knowledge of consumer behaviour to develop effective communication 
• Excellent verbal and written communication skills, preferably Arabic speaker
• Excellent organizational skills

 

About the Role

You will use rich data and market trends, creative thinking and the capabilities of Adobe marketing technology, to help execute and optimize on a day-to-day basis the multi-channel content marketing strategy for IKEA AL-Futtaim Business - supporting the delivery of agreed marketing and business objectives.

 

In doing so, and working closely with our Digital agencies, web development team, and internal stakeholders, you will help inspire people to create a better everyday life for themselves by visiting IKEA stores, and IKEA.com, through appropriately personalized content, delivered across all relevant paid, earned and owned touchpoints. Woking with teams of different cultural backgrounds, diverse regions, and colliding priorities, high organization skills and a clear vision of the marketing and business objectives is necessary. Being an excellent communicator is vital t this role. You should be able to ensure that contect is produced in an integreated manner to assure unity across all touchpoints.

 

Key Specific Accountabilities:

Strategic, Planning & Implementation

• Support the Marketing Manager in developing the Digital Marketing Plan – in line with the predefined business priorities and KPIs.
• Using all digital channels to ensure top of mind awareness of the IKEA brand.
• Ongoing responsibilities for Social Media management, Search Engine Optimization, Search Engine Management, and Website management; through internal teams, and external agencies.
• Day-to-day interaction with key agency stakeholders to ensure the effective and timely delivery of marketing priorities.
• Establish and manage relationships with the franchise principal, internal stakeholders, and work as one of the ambassadors of the Marketing team.
• Establish and manage positive relationships with relevant Marketing personnel on a regional level, and other internal departments such as IT, Sales & Range, and Customer service.
• Ongoing responsibility for planning of digital performance and advertising projects and post-implementation – working closely with relevant internal / external stakeholders and partners (e.g. web analytics, agencies) to ensure detailed reporting, insights and optimization.

Performance Marketing, Tracking & Optimization

• Create and implement SEM strategy and budget allocation to meet business objectives
• Effectively manage digital advertising budgets in order to maximize ROI, engagement and reach to drive e-commerce activities and traffic generation across SEM, Digital Media, and Paid Social.
• Work with existing customer database and CRM Leader in the application of relevant insights, processes, tools and thinking - to optimize Marketing effectiveness for all Digital Marketing campaigns and measure ROMI.
• Work alongside the Marketing Manager to implement, monitor and optimize performance advertising and tracking activities against agreed KPIs - and ensuring they are reported to key stakeholders in a timely and accurate fashion.

Channel Development & Management

• Working with external vendors and internal stakeholders to manage all content marketing campaigns across all of the IKEA digital touchpoints including Social, Paid banners, website, and LED screens.
• Working with Social agency to ensure all communities are being controlled to the best global standards.
• Advanced knowledge on digital channels to make targeted recommendations of how to deliver succesful activities within each channel and combined channels.
• Build and execute content strategies to attract and interact with targeted virtual communities and network users.
• Demonstrated knowledge in digital channels plus digital analytics tools, plus well-versed with influencers and thought leaders

Website Development Management & E-commerce alignment

• Work with Marketing Manager and other business stakeholders to produce creative and intuitie solutions for business needs and managing execution with development teams and third party stakeholders in a a flawless manner.
• Provide specific input towards the optimization of marketing content, and user interface optimization on owned media platforms including the IKEA website.
• Demonstrate deep knowledge of traffic generation and conversion funnel optimization
• Work with E-commerce stakeholders to ensure business KPIs are being met and exceeded by continous optimization of traffic and conversion rates.
• Ensure best-in-class customer service is being achieved online.

Marketing Technology & Operations

• Support the Marketing Manager in applying and optimizing campaign reporting, analytics capabilities and processes
• Support the Marketinng Manager in identfying, leveraging and optimizing new and existing channels and touch-points- reflecting relevant cultural, language, market and / or audience insights and data.

• Ensure campaign content is developed and delivered in a way that best exploits both the available data insights and marketing technology – to ensure scalability and personalization.
• Ensure internal communication is top-notch and to display flawless communication skills to insure team alignment.

A few more things for you

 

Interest? Then please join us for a rewarding career journey!

 

We are here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

 

Before you click, “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

 

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.

 

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