Al Futtaim Jobs - Senior PPC and Paid Social Specialist | Al-Futtaim Retail | Dubai (Dubai, AE)

Job Requisition ID: 68943 

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.

 

As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Marks & Spencer and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.

 

Come join us to live well, work better, and be the best.

Job Title:            Senior PPC & Paid Social Specialist

Job Function:    Performance Marketing

 

Role purpose:

End to End Management of PPC and Paid Social Operations and Strategies to meet Retail’s KPIs and requirements. (Revenues, Customer Acquisition) for both Brick and Mortar and eCommerce

 

Job Description:

• You will be responsible for planning, implementing and analyzing paid search & paid social campaigns across brands and channels using Google and Social Media Advertising tools (Ad words / 360, merchant center etc, FB Business Manager etc..)
• You will be comfortable Multitasking and running campaigns for various retail brands of Al Futtaim Group in a variety of different industry verticals (Home, Fashion, Toys, etc.)
• You will be an expert always on up to date with the latest advertising trends and techs and will know how to manage multi-channels/networks budgets to meet Revenue Targets as well as different KPIs
• You will be open minded to with an appetite to learn and you are a solution provider.
• Targeting and bidding strategies are your day to day and you know how to optimize them
• You are genuinely interested into SEM and Paid Social and develop appetite to learn more, optimize your campaigns performance and use various networks and platforms (Business Manager Retargeting, Programmatic, etc.)

 

Accountabilities:

Manage day to day PPC and Paid Social campaigns

-             Strategy & Execution

-             Upper or lower funnel based on KPIs

-             Daily monitoring

 

Reporting

-             Delivering performance reports and insights to the PPC team and internal stakeholders.

 

Strategy & optimization

-             Identifying growth opportunities, testing hypotheses to improve SEM traffic and increase ROAS

-             Delivering customer-focused, profitable multi-category campaigns to agreed targets

-             Addressing and escalating campaign performance issues.

-             Responsible for AB tests, Search Query analysis and keyword mining.

 

Teamwork

-             Create relationship & workflows within the department

-             Work with all the brands you are in charge of    

 

Personal Development

-             Develop knowledge into advanced Targeting

-             Develop knowledge in Programmatic Advertising

-             Participate into a more data driven approach project with the CRM department

 

Candidate Experience

• 4+ years in performance marketing (PPC, programmatic and Paid Social)
• 4+ years in an eCommerce environment (retail is a plus)
• Arabic Speaking
• Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS
• Demonstrated ability to interpret data for insights and next steps.
• Understanding of Digital and ecommerce metrics, conversion funnels
• Team player with ability to self-learn
• Experience in Budgeting 
• Data driven mindset
• English & Arabic are mandatory

 

Job-Specific Skills:

• Fluency with PPC and Paid social Bid Management tools (FB Manager, Adwords, Marin, GA36, ROI Hunter, Smartly)
• Strong Web analytics experience (Google Analytics, SiteCatalyst).
• Experience in Retargetting platforms (Criteo, RTB)
• Experience in App platforms & app installs (Taptica, Apple search ads, Moblin, Inmobi)
• Comfortable using BI tools (Tableau, Power BI)
• Advanced skills in MS Excel
• Experience using a CDP is a plus

 

We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.
Additional Internal Information:

• Reports to: HO Digital Marketing
• Band: F

 

Note:-

You must have been an Al-Futtaim employee for at least 18 months in order to be considered.
You must inform your HRBP in confidence of your application.
Please note that this vacancy may be advertised externally in the next week so apply without delay.

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