Analyst/Senior Analyst, Customer Loyalty Strategy (Ft Worth, TX, US)

Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 41369 

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

• This job is a member of the Flight Partnerships Team within the Loyalty Division.
• Responsible for working with our flight partners to identify and design data driven marketing strategies to drive customer engagement and revenue with American and the AAdvantage program.

What you'll do

• Collaborates with our Oneworld alliance partners and non-alliance partners to identify revenue opportunities and deliver customer-focused initiatives that drive engagement with the AAdvantage Program 
• Develops the strategy for personalized engagement and targeting efforts for AAdvantage member campaigns by utilizing all aspects of customer data, including customer segmentation, demographic and transactional data, and customer’s historic engagement and operational experience profile
• Designs campaigns to increase ROI, which includes significant collaboration with Customer Insights and Loyalty and Operations Research to apply advanced analytics techniques to campaign strategy and incorporating customer insights from a variety of sources (e.g. transactional data, surveys, inbound calls, campaign responses, service issues, etc.) into a more comprehensive and consistent view of the customer
• Collaborates with multiple departments, including Loyalty, Marketing, Revenue Management, Operations Research and other customer-facing workgroups to identify customer engagement and revenue opportunities
• Supports and collaborates with Promotions Marketing Analyst on all marketing efforts to support the campaign strategy
• Works with Product Owner on development of current and new technology to support the campaign platforms based on business strategy
• Analyzes and reports on campaign results and explores opportunities for improved targeting efforts
• Maintain and develop relationships with key flight partners
• Presents findings of research and analysis to all key stakeholders, including advanced deck building

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor’s degree in relevant field or equivalent experience/training​
• 3 years of experience in a marketing role or an aviation-focused commercial role

Preferred Qualifications- Education & Prior Job Experience

• Master’s degree in business administration, business analytics, operations management, data science, or related field
• Experience in airline data and systems
• Experience in airline industry economic and market analysis including customer segmentation and revenue management
• Familiarity with business Intelligence tools and dashboard, including Tableau, Excel and IBM Cognos

Skills, Licenses & Certifications

• Advanced Proficiency in Microsoft Office Excel and PowerPoint
• Knowledge and experience with data mining and analytics tools including SQL
• Problem solving and analytical skills
• Skills in Data analysis using complex data sets
• Self-starter who solicits input from several sources
• Ability to move projects forward without deadlines as well as effectively work under tight time constraints as needed
• Ability to balance multiple projects concurrently
• Ability to work cross-functionally and effectively communicate and work with diverse business groups
• Knowledge and understanding of customer data and customer interactions specific to the airline as well as customer experience management best practices across industries
• Excellent leadership, communication, and creative thinking skills
• Ability to develop creative solutions and innovative strategies to drive real business results

What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 41369 

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