Manager, Marketing - Brand Advertising, Creative & Production (Ft Worth, TX, US)

Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 43068 

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

• In this role, you will lead a team, internal creative teams and external agency partners in brand & creative strategies (both paid & owned channels) that will drive customer engagement and passion for the American Airlines brand. Work closely with teams across American to build organizational alignment on brand strategy and adherence to guidelines. Develop advertising campaigns in close coordination with teams in marketing such as media strategy, B2B and international teams.    

What you'll do

• Lead the development of brand and product positioning in advertising & creative communications.
• Ensure brand guidelines and trademarks are adhered to in all internal and external touchpoints, including close collaboration with legal counterparts.
• Lead a team of designers, videographers, copywriters and producers in fulfilling creative requests (both static, video & copy/naming) ensuring quality, creativity & brand consistency. 
• Collaborate with internal departments to adopt brand principles in their areas of focus. 
• Work with marketing strategy teams globally to prioritize and develop creative assets based on commercial objectives.  
• Oversee creative consistency in paid media advertising, globally.  Work with international teams to adapt creative in local markets. Work with sponsorship teams to develop creative assets needed for partnerships assets.
• Leverage insights to drive creative strategies. Work with agencies and partners to conduct consumer research as needed. Test creative through media partnerships and custom research. 
• Collaborate and inform key stakeholders and leadership.
• Manage creative agency relationships to create positive working relationships and effective partnerships. Collaborates and provides strategic/commercial direction to agency partners.
• Provide team leadership, support and development.
• Oversee brand licensing relationship, including reviewing opportunities, attending quarterly business reviews and driving forward licensing strategy to drive incremental revenue. 
• Continually manage all internal creative processes & tools including casting database, Brand Center, photo/video library assets & usage rights and self-service creative platforms. 
• Manage all aspects of photo & video production in an airport operational environment, including fostering airport relationships, developing detailed schedules and maintaining a flexible / adaptable mindset. 

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor’s degree in Marketing or equivalent experience/training
• 5-7 years marketing experience with a proven track record of successfully managing complex projects
• Previous experience managing relationships with third party vendors including advertising, media agencies or media owners/ intermediaries
   

Preferred Qualifications- Education & Prior Job Experience

• Master’s degree

Skills, Licenses & Certifications

• Creative and media agency management experience
• Solid understanding of traditional media KPIs and measurement. 
• Experience in leading and developing team members.
• Ability to work with cross-functional groups and develop relationships with key stakeholders
• Ability to participate in out of hours activities
• Ability to travel throughout US to visit agency partners, key stakeholders and market visits.

What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 43068 

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