Analyst/Senior Analyst, AAdvantage Engagement Strategy (Ft Worth, TX, US)

Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 51590 

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

• ​This job is a member of the Loyalty Team within the Revenue Division.
•  The Analyst/Senior Analyst, AAdvantage Promotion Strategy will be responsible for identifying and designing data driven marketing strategies to drive customer engagement and incremental revenue with American and the AAdvantage program. Successful candidates will have a broad understanding of marketing strategy, including campaign development, content marketing, and effective use of targeting strategies. This position includes collaboration among other groups to create a portfolio of engagement hub promotions and offers that effectively reach AAdvantage members in varying stages of their customer journey and life cycle and drive measurable customer impact.

What you'll do

• Collaborates across multiple groups to design campaigns including ACS, Digital, Marketing, Customer Insights, Sales, RM, and IT to lead and execute all aspects of campaign production
• Consults and influences strategy for promotions and non-flight campaigns (i.e., partner) that drive engagement OKRs
• Promote personalized engagement and targeting efforts for AAdvantage member campaigns
• Collaborate with Revenue Analysis, Customer Insights and Operations Research to apply advanced analytics techniques when necessary
• Develop and implement a test and learn structure within all marketing communications in order to meet and exceed engagement objectives, including utilizing various analytics platforms to evaluate results (Adobe Analytics, Tableau dashboards, Mosaic, etc.)
• Leverages campaign results and explore opportunities for improved targeting and customer communication efforts
• Solicits input from a variety of promotions strategy owners to facilitate a coordinated prioritization of diverse offers that provide all customers with relevant and interesting engagement opportunities to stretch their behavior (air and non-air)
• Presents campaign updates to all key stakeholders, including senior leadership
• Reviews American’s marketing channel options (Your Account, advertising placements on aa.com, email, etc.) and makes recommendations for campaign communication

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor’s degree in relevant field or equivalent experience/training​
• 3 years of experience in a marketing role

Preferred Qualifications- Education & Prior Job Experience

• MBA 
• Experience in airline data and systems
• Previous loyalty marketing, CRM, insights, customer behavioral sciences experience
• Proficiency with SQL and Tableau

Skills, Licenses & Certifications

• Advanced Proficiency in MS Excel and PowerPoint
• Ability to move projects forward without deadlines as well as effectively work under tight time constraints as needed
• Strong organizational skills with ability to move projects forward without deadlines as well as effectively work under tight time constraints as needed
• Demonstrated ability in balancing multiple projects concurrently, with attention to detail and changing priorities 
• Ability to work cross-functionally and build consensus in team environments
• Excellent leadership, communication, creative thinking, analytical and problem-solving skills
• Proactive in suggesting improvements and innovative ideas
• Strong marketing background, particularly customer experience and communications, with an interest and curiosity about the latest marketing trends 
• Demonstrated ability in utilizing data to monitor campaign success

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more.

Feel Free to be yourself at American

From the team members we hire to the customers we serve; inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 51590 

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