Al Futtaim Jobs - Loyalty Marketing Manager | Al-Futtaim Retail | Dubai (Dubai, AE)

Job Requisition ID: 123921 

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.

 

As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.

 

Come join us to live well, work better, and be the best.

 

About the Role

 

This role will be accountable for formulating strategy & driving Loyalty marketing activities for Loyalty & customer activation program that strengthens customer engagement and delivers profitable revenue growth across Retail. Convince all brands that loyalty programs adding value to them.

 

Key Role Specific Accountabilities

 

Strategy & Loyalty marketing

• Create data-led Loyalty marketing strategy, highlighting business capabilities to be built in the medium to long term
• Design and manage campaigns that will drive revenue and profitable growth across all channels and formats & enhance customer engagement & brand Loyalty
• Define customer contact plan based on insights and digital calendar in collaboration with business teams.
• Collaborate with other functions (e.g. Merchandising, Store Operations, etc.), to continually improve the level of customer engagement across channels and ensure an enriched shopping experience
• Collaborate with business and IT teams to deliver 360o view of customer through effective customer data management across all channels like stores, online, mobile, and social media
• Manage relationships with third party Loyalty marketing agencies/vendors/consultants,
• Develop cost effective affiliate Loyalty marketing programs and partnerships with complementary brands to continuously expand the customer base.
• Identify, align and manage Loyalty marketing, digital & CRM Strategy with the overall business plan & strategic objectives that would enhance customer engagement
• Provide executive oversight for all Loyalty marketing initiatives and customer engagement processes through a strong “Customer First” team
• Develop the loyalty program, design other affiliated programs and initiatives to attract and retain the most valuable customers, maximizing their lifetime value (CLTV)
• Farm out “customer insights” across businesses to create compelling customer engagement initiatives
• Manage all program communications of the program through all the channels (Within App – Push/NFC/EMAIL, Newsletters, SMS)

 

About You

 

Education:

Professional degree/s in Business and Loyalty marketing. A Master’s degree in Loyalty marketing is preferred

 

Minimum Experience and Knowledge: 

• 6+ years in marketing, Loyalty or CRM with recent experience in delivering customer engagement leveraging all digital & traditional Loyalty marketing & CRM tools in retail industry
• 3+ of experience managing high performing teams
• Expert in campaign design, customer selection, and campaign measurement techniques
• Ability to identify customer patterns and provide actionable recommendations for board level presentations
• Ability to understand Loyalty marketing, digital & CRM as well as speak the business language to effectively manage business relationships
• Up to date with the latest trends and best practices within the retail industry

 

Job-Specific/Technical Skills required to complete the tasks:

• Formulating Business Strategy
• Planning, managing, and implementing strategic Loyalty marketing initiatives that positively impact customer engagement
• Communicating within a large corporate environment, ensuring business & Loyalty marketing leaders understand opportunities, risks, and strategic positioning  
• Creating and implementing plans to achieve strategic objectives
• Obtaining results in a global, matrix-managed environment
• Building strong relationships with internal and external partners
• Presenting ideas to non-digital & CRM audiences
• Gaining support for initiatives through influence and use of business rationale
• Contributing to the development of new concepts, products and services
• Understanding complex digital Loyalty marketing & CRM tools and explaining them to key stakeholders
• Maintaining and continuously improving customer engagement

 

Customer and Industry Knowledge

• Experience of working in matrixed environments where influence and collaboration are dominant behaviours for success
• Good understanding of Digital, Omni-channel & CRM trends in the retail industry at a global level
• Ability to lead Loyalty marketing & CRM teams for enhancing customer engagement

 

Behavioural Competencies:

• Effective ability to manage multiple stakeholders with a can-do attitude; Act as a Champion & Change Agent
• Strategic thinker and ability to see the big picture with an innovative mindset
• Strong attention to detail, proactive and flexible approach with ability to multi-task
• Ability to work effectively under pressure and meet established deadlines
• Ambitious, resilient and driven, with the desire to succeed
• A team player capable of working cross-functionally in a collaborative manner and influence without authority
• Results-orientated, with the ability to drive and deliver the implementation of new ideas
• Excellent presentation, time management and delivery skills

 

 

We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

 

Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

 

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.

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