Al Futtaim Jobs - Search Engine Specialist (SEO & SEM) (Dubai, AE)

Job Requisition ID: 47023 

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.

 

As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.

 

Come join us to live well, work better, and be the best.

 

JOB PURPOSE:

 

The Search Specialist (SEO/SEM) is responsible for supporting the Digital Marketing Manager with the day to day activities required in order to drive revenue growth coming from paid & Organic channels. The Search Specialist is responsible for the flawless delivery of PPC and SEO activities and will assist in the planning, execution and optimization of our online marketing efforts. Aside from working to drive & implement best performance marketing techniques to drive traffic and revenue ; they will be required to work closely with other members of the digital marketing team to ensure an integrated approach.

 

KEY ACCOUNTABILITIES:

 

• Hands-on search expert responsible for managing, optimizing and scaling SEO and SEM tactics, aimed at driving new customers to our websites and maximizing ROAS
• Lead SEO growth strategy opportunities via content gap analysis, keyword opportunities, industry trends, competitive audits and technical site audits.
• Lead technical SEO recommendations and collaborate with engineering teams to ensure delivery.
• Be the search champion at AL Futtaim and unlock new avenues for gowth
• Collaborate with our broader marketing and brand teams before and after campaign planning to optimize search performance, test ad copy, manage keywords and improve our quality score
• Coordinate with marketing and website development on teams new brand launches to ensure proper infrastructure is set up from SEO perspective
• Optimize SEM campaigns and drive efficiency of ad spend by understanding different metrics and brand objectives
• Oversee the reporting and analysis offering to deliver better ROI
• Work on insights generation, campaign set-up, day to day management, optimization and automation processes of all brands and channels
• Develop, conduct and evaluate A/B tests for creative marketing ideas. Create traffic driving (high relevancy) ads (managing both copy writing and visuals), and execute continuous improvement initiatives
• Have the ability to clearly communicate how SEM and SEO activities drive business needs
• Share frequent updates with the internal team to provide details, campaign insights and optimization recommendations

 

QUALIFICATIONS, EXPERIENCE, & SKILLS:

 

Minimum Qualifications and Knowledge:

• Bachelor's degree, or equivalent certification in Marketing, Retail Management or related field
• Proven track-record in developing and executing campaign on Adwords
• Experience in the following channels is a must : Paid Search (SEM) and SEO. Paid Social and Programmatic experience will be advantageous.
• You know the ins and outs of global search engines like the back of your hand
• Experience and Success in driving app projects
• Solid knowledge of SEO tools (Search console, SEM rush, Ahrefs, Screamingfrog) as well as web and app analytics tools (e.g., Google Analytics, Adjust)
• Proven experience optimizing paid search media activity to deliver against defined performance metrics.
• Demonstrable experience in managining SEO projects that had a significant impact on the business.

 Work Experience required

• You should have 4+ years’ experience working with SEO & SEM in an in-house function or via an agency.
• Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution
• English Language Fluency. Arabic Language Preferred
• Knowledge and experience of the retail industry would be an advantage

 

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Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

 

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