Al Futtaim Jobs - Media Performance Manager | Al-Futtaim Automotive | Dubai (Dubai, AE)

Job Requisition ID: 65101 

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.

 

As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.

 

Come join us to live well, work better, and be the best.

 

 

Job Title:            Media Performance Manager

Reports to:        Head of Performance Marketing & Optimisation

Direct Reports: 1

 

Job Purpose

 

This position will manage, optimise and support all media strategies and campaigns to maximise ROI and increase efficiencies in overall media performance. This role will have an increased focus on digital media and will is expected to identify and execute online media optimisation strategies and work extensively with external media agencies & media partners to drive performance in support of marketing objectives. The candidate should have strong first-hand knowledge of attribution and media mix modelling measurement and be responsible for research into new opportunities to enable automation, personalisation, and other new AdTech solutions at scale.

 

Key Accountabilities

 

Media Planning

• Participate in the development of long-term Digital media strategies with multi-channel execution.
• Participate in building the strategic media marketing plan and work with an external agency to craft a tactical plan to fit the business needs.
• Recommend the best mix of budget allocation, targeting, and tracking between partners.
• Respond to requests from internal stakeholders regarding digital media strategies, YOY changes and impact.
• Become the primary point of contact and media specialist for agencies and internal stakeholders.       

 

 

Analytics

• Responsible for the platform strategy, execution, performance and reporting of the media campaigns
• Oversee measurement, including the design and operation of relevant dashboards and reports.
• Develop in-depth/custom campaign reports to show campaign success and explain optimisations effectively
• Set sophisticated campaign tracking strategies using tracking software such as Google Tag Manager, Google Analytics, Google Data Studio and others
• Create daily, weekly or monthly campaign reports based on overall tracking strategies, customer goals and KPIs
• Leverage channel data and industry developments to identify and execute tests, enhance reporting, and identify key levers and opportunities to implement optimisation to improve performance

             

Audience Management

 

• Identify opportunities that will enhance customer communication strategies, increase speed to market, and create operational efficiencies.
• Utilise data to create, optimise and manage segments for media and site personalisation to drive business objectives
• Provide a series of documented recommendations, which are specific and applicable to short-term and long-term goals
• Work with the agency network to implement dynamic delivery strategy through multiple data touchpoints.
• Develop and highlight key remarketing audiences based on the combination of website and 1st party data.        

 

Media Optimisation

 

• Proactively working with agency partners and brands on campaign set-up and optimisation strategy.
• Develop and execute A/B, MVT and other tests scenarios to improve user experience and conversions rates.
• Analyse, receive and interpret results via multi-touch attribution, market tests, controlled experiments, and ad hoc analyses
• Identify optimisation opportunities for digital campaigns (including search marketing (SEO/SEM), targeted display/ video, retargeting, and mobile optimisations.)
• Optimise Media to Reduce CPL & overall CPS and improve key web metrics such as bounce rates, time on site and increased pages per visit.     

 

Job Context

 

The incumbent will need to actively engage with the respective brands, agencies and divisions to ensure alignment of their digital media strategies/roadmaps and work extremely closely to ensure synergies are optimised. Other key stakeholder’s that the incumbent will liaise with will include; Software Vendors, External Consultants & the Marketing Agency Network.

 

Qualifications, experience, & skills

 

• Bachelor’s degree in relevant field ideally higher qualifications
• Working knowledge of Digital Media, Marketing and Social Media, best practices and market trends.
• 8+ years media-specific experience, with at least 5 years in Digital Media 

 

Job-Specific Skills:

• Expert in Media, especially digital media and performance
• Experience in increase marketing and media effectiveness that improve ROI
• Understanding of the media landscapes (DMP’s, exchanges, programmatic buying, etc)
• Strong Relationship skills (as will be required to interact with different internal business units)
• Experienced in using A/B and multi-variant testing technologies (ie. Optimize 360, Optimizely, Insider etc)
• A good understanding of the GA360 Suite and its synergies within the Google stack would be an advantage
• Experience in running various tests and analysis to determine key areas of improvements
• Project Management - Experience in handling multiple projects simultaneously 
• Strong understanding and experience on how to use user behaviour monitoring data & user behaviour capture platforms (heat-mapping, live user testing, surveys, etc).

 

Behavioural Competencies:

• Relationship Building, Strong self-motivator, Execution, Proven leadership skills, Influencing, Communication.

 

 

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Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

 

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.

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