Senior Manager, Social Media Engagement (Ft Worth, TX, US)

Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 40649 

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you.As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life.Feel free to enrich both your personal and work life and hop on board!
 

Why you'll love this job

The Senior Manager, Social Media is a member of the Communications Delivery and Experience team, who knows how to tell stories that drive engagement. You will use your passion for social to create compelling content to further enhance our brand story and cultivate our ever-growing @AmericanAir fan base across our social platforms. Your creative thinking, knack for design and strategic mindset will lead the team in building thoughtful campaigns in partnership with business units across the organization which continues to evolve our social media strategy.

What you'll do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced.Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Lead a team responsible for social content strategy for @AmericanAir and senior executive social profiles
• Develop cohesive tactics that drive growth and engagement across our current social channels (Facebook, Twitter,Instagram, Linkedln, YouTube) and assess emerging new channels
• Partner with marketing on integrated campaign planning and collaborate with our creative teams to ensure stories visuals and tone of voice are consistent
• Create social programming that amplifies our brand messaging and inspires our followers to engage and share
• Understand the American Airlines customer (and team member), to inform compelling, social-forward narratives
• Think about social media holistically and project manage content deliverables (e.g., photography, video, story boards) to execution by collaborating with creative partner team and social copywriters
• Develop and help execute senior leader social media thought leadership programs, aligning to message platforms, business goals and executive personalities
• Identify what should be measured and utilize data insights to lead content approach
• Optimize current tools and platforms used for analytics, reporting, and tracking
• Oversee community management and the best way to repurpose follower content to reinforce our messaging
• Manage and report social media production budget, influencer budget, and platform tool budget

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor’s degree in communication, marketing or journalism
• 8 years of experience in social media and content marketing

Preferred Qualifications- Education & Prior Job Experience

• Experience leading, managing and developing teams
• Proven track record of creating and executing effective social media and community programs
• Knowledge of and experience with various social media platform tools, google analytics, link tracking tools
• Base knowledge of SEO and content marketing best practices

Skills, Licenses and Certifications

• Strong attention to detail, numerical, statistical and analytical skills
• Organized, accountable, and action-oriented
• Culture-obsessed. Someone who lives and breathes social and has a special place in their heart for trending topics
• Agile and able to handle multiple projects under tight deadlines

What you'll get

Feel free to take advantage of all that American Airlines has to offer:  

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network. 
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.  
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need. 
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year. 
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world. 

 

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.
 

Additional Locations: None
Requisition ID: 40649 

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