Analyst/Senior Analyst, Digital Analytics Implementation (Ft Worth, TX, US)

Location: AA Headquarters 2 (DFW-HDQ2) 
Additional Locations: None
Requisition ID: 43611 

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

• This job is a member of the Digital Analytics Implementation Team within the Digital Platform Product for a key role in building out the American Airlines Digital Customer Experience marketing and analytics technology architecture, including managing the implementation and maintenance of the digital analytics tools (e.g., Adobe Analytics, Adobe Launch, Tealium and Qualtrics)

What you'll do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced.  Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Manage the implementation and maintenance of analytics tools (e.g., Adobe Analytics, Tag Management System - Tealium, Adobe Launch)
• Collaborates with internal departments to oversee design, development, implementation, test and validation of changes to the Voice of Customer system (Qualtrics)
• Keeps current on new features for our digital tools as well as keeping current on the ever-changing digital marketing technology to ensure that we are fully-utilizing our current tools as well as have the right tools in our stack
• Maintains detailed documentation of analytics tools and measurement strategies
• Implements, audits and improves marketing pixels, tool implementations and processes
• Collaborate with Digital Customer Experience Product Owners, IT partners and other key stakeholders to define and implement necessary requirements in order to properly report on relevant Key Performance Indicators (KPIs)

What you'll do

• Collaborates with our technology teams to add, update and verify implementation of analytics tracking on aa.com, mobile app, and kiosk
• Conducts quality assurance checks and data validation; identifies data collection issues and gaps; and recommends/implements fixes. Work with data engineers to help build the analytics layer of our team's data environment
• Performs duties of Adobe Analytics administrator, including SAINT classifications, managing shared dashboards, and designing custom segments to identify trends in visitor profiles
• Help to lead measurement and data collection efforts across our digital products, which may include working with external partners to resolve questions, inconsistencies, and/or obtain missing data Evangelizes the value of analytics tracking and provides education on how and why, where applicable
• Teaches, trains, and guides other analysts with respect to writing analytics requirements Fosters best practices and reviews quality of output

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Undergraduate degree in Statistics, Information Technology, Computer Science, Business Analytics,
• Engineering, Mathematics, Economics or relevant field or equivalent training/experience
• 3 years of experience with web analytics applications (Adobe Analytics, Core Metrics, Tealeaf, Google Analytics, etc.)
• 2 years' experience with tag management systems (Tealium, Ensighten, Adobe DTM, etc.)
• 2 years' experience with iOS or Android Software Development Kits (SDKs)
• 2 years' experience defining analytics strategy, developing analytics requirements, designing and prototyping, testing, training, defining support procedures, and implementing practical business solutions under multiple deadlines.

 

Preferred Qualifications- Education & Prior Job Experience

• Master’s Statistics, Information Technology, Computer Science, Business Analytics, Engineering,
• Mathematics, Economics or relevant field
• Web and travel/airline experience
• Experience with data modeling, SQL, and data science programming language
• Knowledge of Customer Data Platforms and Public Cloud technologies (AWS, Azure, Snowflake)
• Experience with usability, conversion analysis, and multivariate testing
• Proficient knowledge of JavaScript, jQuerym and JavaScript Object Notation (JSON)

 

All you'll need for success

Skills, Licenses & Certifications

• ​Highly motivated/self-starter with a sense of ownership, willingness to learn, high degree of curiosity and desire to succeed
• Database query experience (SQL, SAS, Oracle, Datameer)
• Ability to handle multiple responsibilities/projects on strict deadlines with minimal supervision/direction
• Proficient with Microsoft Office products (e.g., Word, Excel, PowerPoint)

What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 43611 

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