Al Futtaim Jobs - Marketing Manager - Subscription | Hertz | Dubai (AE)

Job Requisition ID: 103334 

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.

 

As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.

 

Come join us to live well, work better, and be the best.

 

 

ROLE PURPOSE:

Establish and develop Al-Futtaim’s Subscription brand with internal and external customers.  Provide guidance and framework for Al-Futtaim’s Subscription branding along with its existing and new products and services.   Development of new campaigns, communications, and point-of-sales appearance in line with the company’s goals and objectives.   Direct the development of marketing programs to popularize the products, service, and campaigns to customer audience.   Assess existing and potential markets that contribute to product development and product strategy.   Define the advertising and promotion initiatives as well as manage and organize all product launches.   Activities will include also include coordinating with Group Marketing CoE for branding. Closely co-operate product advertising/promotion, planning, developing, and implementing multiple channel programs, organising events and product launches.   Responsible for the development and implementation of the Marketing strategy and executing, maintaining and optimising a series digital programmes to maximise engagement, opportunities and loyalty for financial services business. Also responsible for the execution of marketing policies and processes where necessary.   The incumbent will be required to work extremely closely with key agencies / partners and the wider internal teams.

 

KEY ROLE SPECIFIC ACCOUNTABILITIES:
Description of the Tasks	Performance Indicators (How is it measured)
Planning and execution         Develop and implement an annual marketing strategy supporting Al Futtaim Subscription  objectives of sales Leverage existing data to build effective annual, quarterly and monthly marketing plans Create, generate ideas, and implement marketing campaigns to generate demand with marketing communication team Work with Group Marketing CoE and creative agencies for campaign support	Marketing strategy delivered and embedded in budget plan and AFS strategy Marketing and campaign efficiency Number of campaigns and campaign effectiveness
Digital Development  Support COE in developing the digital marketing strategies, KPIs and objectives and continuously drive digital marketing best practice within the organisation	Participate in the overall digital marketing strategy & key priorities. Collaborate with the wider team and agency partners to analyse the performance of digital channels and identify areas for optimizations to maximize effectiveness. Work closely with agencies to ensure digital strategy is aligned with all online and offline marketing strategies and are following prevailing governance standards.
Offline Channel Management   Manage all offline activities	Campaign & event management formulation, budgeting & execution. Implement strategy linked to digital Measure results Utilise print, radio, billboard & other where appropriate Execute offline marketing campaigns customized to fill and grow the sales funnel.
Marketing capabilities Work with Group Marketing CoE and creative agencies to ensure compliance with defined marketing standards to maintain consistent messaging to existing customers and prospects Develop and maintain content for online and social media marketing Conduct customer research and obtain VOC in customer clinics, surveys etc. Ensure optimal search engine marketing in conjunction with automotive brands Be the conduit for sharing of marketing best practices	Responsible for conceiving and implementing successful marketing campaigns from channel, to ad unit, to landing page, to purchase experience, to lifetime value across all channels. Ensure adherence to guidelines while encouraging local adaptation and thinking to maximize our own brands deployment in market. Ensure optimized activations and roll out of campaigns with high quality marketing materials at all touchpoints for maximum impact
Marketing Intelligence and Research Implement and manage marketing strategy via the online and social media channels	Capture market insights and customer preferences by conduction periodic in-house research. Identify key / relevant competitors; understand their strategy (product offer, distribution strategy, price positioning, communication strategy, etc.) Identify trends and insights, and optimize spend and performance based on the insights supporting our aim of being an “Evidence-Based Consumer Engagement Organization”. Establish and monitor industry level benchmarks for digital marketing performance and digital Closely track digital marketing performance and pursue digital optimization efforts through the deployment and management of campaign reporting and social listening dashboards. Get, provide feedback to COE Manage and oversee different digital marketing channels with constant lookup for new marketing opportunities
Press and influencers on social network Manage this activity Events development and implementation	Participate to adapt the global PR strategy for subscription services in UAE. Define local communication priorities as per the business need. Co-ordinate with Corporate Communications and Legal Team for roll out of high impact messaging. Propose an events strategy to maximize exposure and visibility in the market. This strategy will include events in and out of Al-Futtaim owned premises. Handle events set up, follow up, find the right suppliers and manage budget. Assist team with collateral production and installation
Revenue Accountability Monitor the delivery and execution of plans and measures effectiveness of resource allocation, efficiency and ROI Manage budget and vendor relationships to provide campaign support General Financial Management	Develop and update annual plan that maximize ROI. In charge of overall marketing budget management. Execute media and marketing spends to ensure effective utilization of marketing budgets to meet and exceed efficiency goals including budgeting, revenue generation, direct and indirect expenses in digital domain. Enforce standards related to meeting budget commitments, marketing efficiencies and related digital marketing benchmarks.

 

Minimum Qualifications and Knowledge:  Academic qualification in Marketing / bachelor’s degree in marketing / communication or business administration Minimum Experience and Knowledge: Minimum of 7 years’ experience in banking and Automotive finance operations or relevant agency experience Proven track record executing digital & campaigns & events Track record of delivered web development & media optimization projects Experience in managing Social CRM strategies and campaigns Advanced Google 360 experience Experience in developing AB & MVT testing across channels and platforms Delivered proven SEO projects that have delivered incremental ROI Advanced knowledge of planning, executing and measuring digital media    Job-Specific/Technical Skills required to complete the tasks: Full working knowledge of leasing, rental and or mobility solutions’ processes and products Experience in implementing & managing campaigns. Ability to manage marketing budget Advanced analytical & data interpretation skills Proven expertise in delivering analysis that yields new insights to increase efficiencies Proficiency using Adobe, Microsoft & marketing related software Outstanding interpersonal, facilitation and presentation skills Knowledge about current marketing trends, multimedia, and social media Behavioural Competencies:  Creative under pressure Strong quantitative and analytical skills Able to manage a team & open to new ideas Effective communicator with agency partners & internal divisions of Al Futtaim Group Ability to collaborate across multiple teams Hands on solution orientated Strong organizational and administration skills Self-motivated & positive Ability to manage multiple projects and prioritize effectively. Excellent written, oral and electronic communication skills

We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

 

Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

 

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.

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