Coordinator, Media & Performance Marketing (Ft Worth, TX, US)

Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 47181 

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

• This job is part of the Media & Performance Marketing Team withing the Customer Division. 
• Responsible for support in the development and execution of advertising campaigns to build brand preference and drive flight bookings. Works with media agency partners to build & execute campaigns, measure their impact and optimize campaigns to maximize return on investment. Helps the team to innovate and stay on top of advertising trends and manage advertising technology and tools used to track and measure campaigns.

What you'll do

• Supports the development & execution of advertising campaigns including but not limited to creative briefing & development, Q/A, campaign optimizations, reporting
• Coordinates campaigns with other departments and teams
• Creates tags for direct publisher relationships and new landing pages. Assisting with troubleshooting/QA requests and oversight of publisher pixel implementation
• Gathers and shares creative specs with creative team and managing feedback to agency/publishers
• Communicates and manages changes to creative rotation
• Helps with design and implementation of creative testing to improve channel efficiency, drive growth, and inform marketing investment decisions
• Meets with vendors to discuss potential partnership opportunities 
• Assists in managing and executing media campaigns with other business units across American
• Liaises with IT, Digital, Privacy & International teams to stay on top of technology needs, enhancements & ever-changing privacy landscape
• Clears and records vendor invoices and adjusting forecasting
• Assists in ad technology partnership management including ad serving partner, dynamic creative partner and data partners
• Works with marketing teams and/or media agencies to support & prioritize pixel implementation and tech integrations efforts
• Supports work needed to prepare marketing for cookie less campaigns & measurement

All you'll need for success

• Minimum Qualifications- Education & Prior Job Experience
  • Bachelor's degree or equivalent experience/training
  • 1 year of marketing experience supporting media analytics/brand management
  • Media agency or relevant job experience 
• Preferred Qualifications- Education & Prior Job Experience
  • Master's degree
• Skills, Licenses & Certifications
  • Creative and media agency management experience
  • Solid understanding of digital media including KPIs and measurement
  • Ability to work with cross-functional groups and develop relationships with key stakeholders
  • Excellent presentation skills and written/ oral communication skills
  • Exceptional project management skills with experience in working effectively under deadline pressures and balancing the needs of multiple stakeholders

What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

 

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 47181 

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