Jobs in Egypt - Digital Content Manager at IBM
Digital Content Manager at IBM
Location : Smart Village
Job Description:
- Create content to drive engagement and develop value positions, messaging, and storylines for the IBM
- Define, refresh and localize market leading messages that are clear, crisp and focus on differentiation
- Create input (messages, storylines, etc) for asset development
- Collaborate with Campaign Managers to create and execute plans to activate conversations
- Package and manage content for new buyers and influencer initiatives for social media and digital channels
- Provide regular, helpful content that’s aligned with their needs and interests.
- Gauge the effectiveness of content and modifying content strategy based on this data
Job Requirements:
- Education: Bachelor’s Degree
Relevant Experience:
- Past experience producing content for the web including developing compelling narrative along the stages of the buying journey
Technical Knowledge/ Skills/ Training required:
- Knowledge of cohort needs and behavior
- Developing content strategies and blueprints
- Managing editorial process and performance
- Experience with web, social, and digital analytics
- Journalistic Writing & Editing Style
- Developing Messaging Plan & Proof Points
- Knowledge of Digital Channels
- Perfect command of English and Arabic languages
- Self driven and team player
To Apply:
https://careers.ibm.com/ShowJob/Id/523991/Digital-Content-Manager/?lang=en
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