Jobs in Egypt - Senior Brand Manager at PepsiCo

Senior Brand Manager at PepsiCo

Location: Nasr City

Job Description:

• Annual Operating plan (AOP) Commercialization for a specific Brand for a Market Unit (MU):
  • Commercializing and adapting AOP to suit the specific market needs of the brand and the MU.
  • Focus on driving the commercial objectives of the brand and CU, within the AOP set by the “Develop” team.
  • Present and align “Activate Marketing Manager / Director”
• Support all “Market Specific / Activate” plans of a specific brand for a specific CU:
  • Lead on all aspects for “Activate” plans from development to in-market execution.
  • Align “Activate Marketing Manager / Director” on plans.
• Support on all adaptation / in-market execution of “Develop” rolled-out innovations/ plans/campaigns for specific brand:
  • Commercialize / develop in-market adaptation of all rolled-out Develop plans/campaigns to win in the market place
• Driving brand Economics / Profit & Loss (P&L):
  • Ensure that all brands’ economics for existing business is in-line with CU business objectives.
  • Manage new innovations with financial planning team to ensure all launches are in-line with CU’s profitability direction.
  • Lead on brand specific productivity projects to meet overall company’s P&L targets.
• Brand / Innovations Capex Requirements:
  • Responsible for leading the commercial aspect of any brand Capex investments requirements.
• Lead on Performance monitoring:
  • Responsible for periodically reviewing “brand” performance Key Performance Indicators (KPI’s) via the various tools available, to identify possible issues. and develop plans/tactics to address them.
• Brand Advertising & Marketing (A&M) Budgets:
  • Responsible for liaising and aligning with finance control team.
  • Ensuring no over spending occurs on any of the projects and on overall brand budget.

Job Requirements:

• Bachelor’s degree in Business Administration/Marketing/Integrated Marketing Communication
• Minimum 6 years of relevant experience preferably in FMCG.
• Strong Analytical Skills.
• Digital Acumen and Forecasting Experience.
• Above-the-Line and Below-the-Line activity management.
• Overall Business / Brand Management.
• Excellent knowledge of AOP processes.
• Good knowledge of agencies work structure, roles and responsibilities.

To Apply:
https://www.pepsicojobs.com/main/jobs/183402BR?lang=en-eg&previousLocale=en-EG

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