Jobs in Egypt - Marketing & Communication Manager at Nielsen

Marketing & Communication Manager at Nielsen

Location: Heliopolis

Job Description:

Public relations

Create and roll-out a public relations plan which supports local, regional and global business objectives, including press releases, by-line articles, data deals, etc
Establish and maintain relationships with key media contacts to ensure regular and ongoing exposure in target business and trade press
Maintain regular communication with Marcom associates across the global Marcom community to identify and assess the relevance of regional and global PR material (media releases, by-line articles, etc) for use in local markets
Manage and coordinate responses to inbound media inquiries, working with local spokespeople and analysts on ad hoc opportunities arising through journalist inquiries and requests for data and/or expert commentary on topical issues
Leverage various media channels including print, broadcast, online and social media
Build a pool of media spokespeople who are trained in media engagement and can represent Nielsen in front of the press
Support crisis communication working with regional and global Marcom team and cluster leads

Events

Oversee the planning and execution of Nielsen-hosted client events
Identify industry events aligned and targeted to Nielsen’s client base and develop an annual events calendar
Establish and manage relationships with key industry bodies, associations and event facilitators in order to generate keynote speaker/ speaker opportunities and identify opportunities for sponsorship
Work with local teams to identify presenters and topics for targeted industry events which demonstrate Nielsen’s strengths and capabilities

Client communications

Work with local management teams to develop and roll-out effective client communication plans
Establish and maintain open and timely communication with Nielsen clients via a range of channels such as email, hard copy, digital medium or other relevant channels, tapping into local, regional and global trends, to provide updates on products, reports, insights, etc.

Branding, Marketing & Digital

Create branding collaterals based on Nielsen guidelines/available templates as and when required
Work with local, regional and global marketing teams to develop marketing initiatives which support the NAL business objectives
Develop messaging and go-to-market materials to support relevant products, capabilities, solutions, etc, both existing and new
Maintain a comprehensive suite of marketing collateral to support local needs
Oversee management of Nielsen’s digital assets in the cluster, including Nielsen.com, social media accounts, etc. Ensure content is regularly refreshed, and work in collaboration with regional and global marketing teams on corporate-level site requirements
Support with merchandising requirements of the company in collaboration with external vendors

Thought leadership

Work with the Thought Leadership community to stay abreast of latest available thought leadership material and work with local teams to coordinate activation of relevant global/regional content
Oversee localization of regional and global thought leadership materials
Identify opportunities for local thought leadership content generation, and work alongside subject matter experts to develop local thought leadership pieces

Internal communications

Establish and maintain regular internal communications activities and channels which deliver key business messages to associates, improve employee engagement, and improve associate understanding of NAL cluster strategy and vision
Work with the local leadership team to prepare key/strategic organizational announcements and communications as required
Leverage Nielsen’s various internal communications channels and work towards building employee engagement on these channels such as Google+, etc

Job Requirements:

Bachelor’s degree, preferably in Marketing and/or Communications
A clear understanding of Marketing & PR, with a genuine enthusiasm for both fields
Minimum 10-12 years of proven experience in cross-discipline B2B environment, corporate and commercial communications
Strong communication skills, oral and writing – press releases, promotional texts, business writing for emails, social media and content marketing (be prepared with some past was written examples)
Knowledge of local media landscape is a must. Proven track record in managing dialogue and journalistic interaction across the national, business, and FMCG trade media
Cosmopolitan international responsibility and cross-cultural sensitivity
Ability to work in a matrix environment
Fluent in English and Arabic (written and spoken). French would be an advantage.

To Apply:
https://jobs.nielsen.com/job/Cairo-MANAGER%2C-MARKETING-&-COMMUNICATIONS/572821100/?feedId=232800

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