Al Futtaim Jobs - UAE National - Marketing Executive - CRM (Dubai, AE)
Job Requisition ID: [[43581]]
No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.
As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.
Come join us to live well, work better, and be the best.
JOB PURPOSE:
Marketing Executive – CRM, this position will support and manage all of the CRM Marketing Campaigns for all of the Automotive brands this includes:
- The development and testing of segmentation, content, automated and triggered based campaigns in order to increase conversion and customer lifetime value.
- Build and socialize comprehensive reporting on KPIs and key metrics in order to inform the business of what is happening and ways to optimize
- Collaborating with other departments ensure the CRM marketing strategy works well for every aspect of the business.
KEY ACCOUNTABILITIES: Specify the output required from the job. Identify not more than 7 Key Accountabilities & their performance indicators. NB-Focus on outcomes, not tasks
CRM Marketing Strategy
Support in the development of long term roadmaps and CRM strategies with multi-channel execution.
Campaign Management & Execution
Responsible for the development, implementation, execution, and reporting of CRM marketing campaigns that focus on acquisition, cross-sell, retention and engagement.
Analytics & Optimisation
Managing all aspects of CRM reporting: setup, measurement & analysis. Oversee the Reporting and Analytics and provide observations, insight, and recommendations to stakeholders.
Audience Management
Develop bespoke, audience-targeting strategies for brands to reduce ad wastage, increase conversions and ad relevancy across all channels.
Insights
Provide insights & recommendations on campaign performance to assist brands in making more informed actionable decisions.
JOB CONTEXT: Define organizational policy and other factors that have a critical impact on the job
The incumbent will need to actively engage with the respective brands/divisions to ensure alignment of their Digital & CRM Marketing Strategies / Roadmaps and working extremely closely with EIT to ensure synergies are optimised.
Another key stakeholder’s that the incumbent will liaise with will include; Software Vendors, External Consultants & the Marketing Agency Network.
QUALIFICATIONS, EXPERIENCE, & SKILLS:
Minimum Qualifications and Knowledge: Suitable business qualification (Degree level); thorough knowledge of Digital Marketing, New and Social Media, best practices and market trends
Minimum Experience: Minimum of 2 - 4 yrs. Digital & CRM Marketing experience.
Job-Specific Skills:
- Strong Relationship skills (as will be required to interact with different internal business units)
- Experience in creating online, email, and social media campaigns at scale
- Understanding of SAP Hybris Marketing would be an advantage, but not essential
- Advanced analytical & data interpretation skills
- Google Analytics experience an advantage, but not essential
- Experience in running various tests and analysis to determine key areas of improvements
- Experience in increase marketing and media effectiveness that improve ROI
- Experience in an analytical role with vast quantities of data to drive informed decision making
Behavioral Competencies: Relationship Building, Strong self-motivator, Execution, Proven leadership skills, Influencing, Communication.
We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.
Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.
As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.
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