Al Futtaim Jobs - UAE National_Marketing Manager- Digital (Dubai, AE)

Job Requisition ID: [[43544]] 

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.

 

As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.

 

Come join us to live well, work better, and be the best.

JOB PURPOSE:

Responsible for supporting brands in the development and implementation of their digital strategy from a divisional level and executing, maintaining and optimizing a series of digital programs to maximize engagement, opportunities and loyalty for the Al-Futtaim Automotive Group.

The incumbent will be required to establish themselves as a domain expert in the Digital marketing field and would be required to work extremely closely with key agencies/partners and the wider internal teams.

 

KEY ACCOUNTABILITIES: Specify the output required from the job. Identify not more than 7 Key Accountabilities & their performance indicators. NB-Focus on outcomes, not tasks support

International Brands Digital Development 

To support the brands in developing their digital marketing strategies, KPIs and objectives and continuously drive digital marketing best practices within the organization.

Search Engine Optimisation

Responsible for developing and driving a divisional wide SEO program that focuses on increasing relevant organic traffic and increasing conversion rates through organic channels.

Media Strategy & Analysis

Responsible for conceptualizing and managing a diverse range of Customer Retention campaigns and initiatives. This includes idea generation and exploration, preparing and presenting proposals, overseeing the creative and production processes and championing successful execution.

Customer Relationship Management (CRM)

Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty. Monitor and maximize customer lifetime value strategies ensuring maximum profitability.

Website Optimisation

Implement tests and strategies that focus on increasing conversions and improving user experience (UX) across the division for all web platforms.

Analytics

Support in the management of all analytic provider relationships and track, tag and measure all brand campaigns through the various analytics platforms ensuring all goals and events are in place.

 

JOB CONTEXT: Define organizational policy and other factors that have a critical impact on the job the

incumbent will need to actively engage with the respective Automotive brands to ensure alignment of their Digital Marketing Strategies and work extremely closely with EIT and the external agency network to ensure synergies are optimized and the relationship is strengthened to ensure all parties mutually benefit.

Another key stakeholder’s that the incumbent will liaise with will include; Training, IT Vendors and External Consultants

 

QUALIFICATIONS, EXPERIENCE, & SKILLS:

Minimum Qualifications and Knowledge:

6+ years in a Digital Marketing role AND/OR hold a relevant degree

Track record of delivered web development & media optimization projects

Experience in managing Social CRM strategies and campaigns

Advanced Google 360 experience

Experience in developing AB & MVT testing across channels and platforms

Delivered proven SEO projects that have delivered incremental ROI.

Advanced knowledge of planning, executing and measuring digital media.

 

Minimum Experience:

Minimum of 6+ years in a Digital Marketing role AND/OR hold a relevant degree

 

Job-Specific Skills:

Advanced analytical & data interpretation skills.

Proven expertise in delivering analysis that yields new insights to increase efficiencies

Experience in running various tests and analysis to determine key areas of improvements

Experience in increase marketing and media effectiveness that improve ROI

Experience in an analytical role with vast quantities of data to drive informed decision making

Understanding of the media landscapes (DMP’s, exchanges, programmatic buying, etc)

 

Behavioral Competencies:

Effective communicator with internal team and agency partners to ensure collaboration

Nature to continuously improve in all areas of the job including themselves.

Strong organisational and administration skills.

Attention to detail and desire to complete tasks to a high standard.

Can communicate effectively across various divisions and roles within the company.

Ability to manage multiple projects and prioritize effectively.

Excellent written, oral and electronic communication skills

 

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Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

 

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.

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