Analyst/Senior Analyst, Domestic Co-Brand-Acquisitions & Partnerships (Ft Worth, TX, US)

Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 38487 

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

• ​This job is a member of the Domestic Co-brand Team within the Loyalty Division

• This position will be responsible for leading important marketing projects designed to drive new acquisitions and overall growth for the Citi / AAdvantage co-brand portfolio through digital channels.  This involves working with internal departments at American, Citi, as well as with external agency partners. 

What you'll do

• Channel owner that develops, executes and analyzes programs from ideation to launch for different assets on digital channels by working closely with Citi and all other internal partners
• Manage all day-to-day relationships with our external agencies to develop creative briefs relevant to new and changing campaigns 
• Work daily with Citi partners to ensure aligned strategy and prioritzation around all marketing assets launch into market 
• Track and analyze performance data against key success metrics and prepare performance reports for senior leadership 
• Develop data-driven business cases to expand and innovate acquisition footprint
• Work closely with digital analytics / strategy team to create A/B tests and other opportunities to test and optimize campaigns
• With your business partners, identify, build support for, and execute digital solutions to increase customer conversion and reduce abandonment rates
• Create and execute marketing collateral based on strategy to clearly explain the value proposition of the credit card to non-AAdvantage / AAdvantage customers 
• Coordinate with Citi, marketing, customer insights and loyalty, external agency partners, and legal teams to make sure all deadlines are met
• Be nimble and willing to take on new and additional channels as team dynamics and work load require 

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• ​Bachelor’s Degree required in Marketing, Business, Finance or equivalent training/experience
•  3 or more yrs experience in business and/or marketing
• Strong interpersonal skills and experience in relationship management
• Self starter with proven capability to collaborate across cross-functional teams, build consensus, and bring ideas to fruition in a fast-paced environment
• Preferred Qualifications- Education & Prior Job Experience
• ​MBA/MS preferred
• Deep knowledge of digital marketing methods and strategies; experience planning, developing and executing co-branded marketing programs
• Experience and familiarization with the latest web trends, techniques, eCommerce and consumer communication platforms 
• Understanding of how to utilize data and analytics to drive personalization in digital channels 
• Exceptional organization, consensus building and creative problem-solving skills with attention to detail 
• Strong written and verbal communication skills with the ability to clearly convey thoughts and opinions in a variety of forums including discussions with external partners and interactions with peers and leaders 
• Customer focused, highly analytical, thinks creatively and is persuasive with internal and external stakeholders to overcome obstacles 
• Ability to execute multiple projects concurrently and prioritize opportunities in a fast-paced environment with minimal supervision

 

What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 38487 

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