Al Futtaim Jobs - Regional Marketing Manager | Marks & Spencer | Dubai (AE)

Job Requisition ID: 71021 

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.

 

As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.

 

Come join us to live well, work better, and be the best.

Regional Marketing Manager | Marks & Spencer | Dubai

 

About the person:

The Regional Marketing Manager will develop a Marketing Plan to drive the business targets in line with International M&S Brand and as part of the overall delivery of the customer experience strategy for M&S MENA. The job holder ensures the brand communications support the brand image and elevates the brand awareness and positioning. The job holder is responsible for the development and delivery of marketing campaigns including digital formats to deliver sales and profitability targets with clear return on marketing investment.

The integral part of the role is ensuring compatibility with M&S global brand guidelines and country/local legislations as well as driving excellence across all customer touch points and mapping a seamless customer journey.

 

Key responsibilities:

Brand Management  

• Manage the brand to ensure that the Brand Identity, Brand Values and key benefits are communicated and contribute to fulfilling the Brand objectives
• Achieving targeted level of   brand awareness and brand positioning in the market  
• Create and implement the communication plan ATL and BTL with a 3-year horizon to achieve M&S Brand objectives and the long-term business plan.
• Collate and oversee the production of any documentation in line with market expansion and in the markets, we operate

Brand Management 

• Manage the brand to ensure that the Brand Identity, Brand Values and key benefits are communicated and contribute to fulfilling the Brand objectives
• Achieving targeted level of   brand awareness and brand positioning in the market 
• Create and implement the communication plan ATL and BTL with a 3-year horizon to achieve M&S Brand objectives and the long-term business plan.
• Collate and oversee the production of any documentation in line with market expansion and in the markets, we operate
• Act as the brand’s spokesperson with media relations, ensuring a positive image and position for M&S brand within the market and general public.

Customer Experience and Insight

• Own, develop and implement relevant market research. Drive consumer insight   to define opportunities to drive business decisions
• -Understand   consumer experience and define gaps
• -Understand customer preferences, lifestyle, demographics and define gaps

Commercial Calendar and Marketing Campaigns 

• Develop an annual marketing calendar with the Merchandising & Buying, Operations, Visual Merchandising which will create a continued footfall attraction to stores. Support marketing investment with clear commercial cases which support and promote the commercial priorities of the Business Units.
• Effective partnership with Visual Merchandising to ensure in store marketing components are implemented to drive a cohesive look for the customer
• Ensure that the yearly M&S Brand plan and AF M&S business needs in the local markets are achieved (eg. Leadership position in Lingerie, price perception through OV Lines, fashion perception through sub brands etc) Ensure development and utilization of correct communication channel for targeted customer segments.
• Ensure development of full marketing briefs for the agreed key commercial priorities.
• Work with the Stores to optimize local communication opportunities eg.  Mall Management Marketing
• Conduct location visits to support the store teams on best practice and the commercial calendar.
• Measure the success of communications programs through analysis of Key Performance Indicators (KPI’s) and research studies (eg. , Customer Satisfaction Index, Visitor & Sales performance) to build a relevant  image for the general public and act as traffic drivers to the store.

Financial and Business Planning

• Work with the management team to build and s deliver Annual   Business Plan
• Own and provide support to develop the M&S Al- Futtaim strategy
• Prepare marketing budget and control spend for all markets.

Corporate and Brand

• Promote Brand and Corporate Values throughout the marketing team and the ways of working with M&S, stores and depending functions within AL Futtaim.
• Regularly and proactively Liaise with M& UK   on Marketing related issues and at the same time maintain good relations whilst ensuring that the company’s own (local) business objectives are met. Influence Principal to support marketing research and communications to tap the local opportunities in the region.
• Ensure coordination for permits with regards to promotion and events 

People

• Work with HRBP to deliver targeted people solutions to create employee engagement, compliance to HR Policies and local legislation
• Set up succession for Marketing team to sustain continuity and development
• Maintain a training and development program with HR to ensure the Marketing Team has a relevant training in place from induction to up skilling 

Business Growth /New Markets

• Managing market entry and store opening projects with retail division and M&S provided resources. Ensuring compliance to legislation and brand requirements prior to operations starting in each store and country.
• Work with the Operations team to support the correct range and price in different format stores.

 

 

About the person:

Minimum Qualifications and Knowledge:

• Marketing or Business Management Degree

Minimum Experience:

• Must have a minimum of 8 years Marketing Management experience, retail preferred
• Must have strong media and communication skills
• Deep understanding of consumer insight and leverage the understanding for developing Marketing Plans
• Must have the ability to acquire and analyse local market demographics as well as economic and market conditions
• Passion for working with fashion brand

 

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Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

 

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