Al Futtaim Jobs - CRM/ loyalty Marketing Executive | Al-Futtaim Digital Retail | Dubai (Dubai, AE)

Job Requisition ID: 146701 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:

Job holder will be responsible for planning, executing and will help in identifying opportunities to evolve loyalty proposition to drive greater customer engagement and improve business value in the region.

 

What you will do:-

Description of Accountability:

Loyalty marketing

• • Support the line manager in developing a seamless process in place for efficient execution
  • Assist to develop a short- and long-term data[1]driven loyalty marketing strategy.
  • Support to manage initiatives that will increase consumer engagement and brand loyalty while generating income and generating profitable growth across all formats and channels.
  • Support in developing a strategy for customer interaction based on data and marketing calendar in conjunction with central marketing teams.
  • Work together with other departments to enhance the customer experience and increase engagement across all channels of interaction with the customers
  • Manage and liaise with brand and external vendors
  • Support in developing Loyalty marketing programs and partnerships with brands to continuously expand the customer base. • Support in creating fresh marketing indicatives that will support customer journey.

POC to retail brands

• • Support in implementation of campaign in the marketing calendar for all retail brands
  • Coordinate with the POC of brand team and liaise in developing content, material to be deployed during the execution of campaign
  • Ensure Executional timelines of the calendar/campaign
  • Support in identifying key events to suggest up Tactical & Seasonal Campaigns
  • Support all program communications of the program through all the channels (Within App – Push/NFC/EMAIL, Newsletters, SMS)
  • Support to perform AB testing and analysis on all campaign performance, effectively share results with the team, and generate insights that can be put into practice.

Analysing and Reporting

• • Report, analysis the campaigns executed by brand/by market and overall recommendation for future execution
  • Work together with Loyalty manager, data team to identify repurchase trends and determine customer cohorts and pattern of buying
  • Support projects and initiatives to derive campaign performance analysis, Blue KPI reporting in coordination with the data and CRM team
  • To make sure that the reporting is accurate, timely, and presented in a way that is appropriate for the relevant stakeholder.
  • Keep accurate data, spot deviations, and give ideas for improvement as needed while monitoring the performance of an ongoing campaign

Required Skills to be successful:-

 

• • Good project management skills.
  • Good working knowledge of Microsoft office especially MS Excel
  • Sound knowledge of marketing principles.
  • Up-to-date knowledge of new technologies and ability of applying it to marketing principles and experience with tools like SalesForce, Emarsys, Braze or Responsys
  • Ability to work individually and ability to handle self-driven projects efficiently.
  • Conversant with report writing, business procedures and correspondence.
  • Time management, fixing priorities, organizing skills, attentiveness, accuracy in performance.
  • Statistical knowledge for analysing systems and data
  • Effective presentation of information and strong spoken language skills for responding to questions from managers, clients and stakeholders.

 

What equips you for the role:

• Bachelor Degree in Marketing (Masters Preferred)
• 5-7 years’ experience in CRM and Loyalty program
• Proven ability to achieve goals.
• Thinking and Analytical Skills.
• Business Acumen
• Leadership Skills and Strategic Thinking
• Good communication skills
• Excellent relationship skills
• Accountability

About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options.
 
Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…

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