Coordinator, Partner Marketing Channel Strategy (Ft Worth, TX, US)

Location: AA Headquarters 2 (DFW-HDQ2) 
Additional Locations: None
Requisition ID: 29935 

Overview

Join us for a career with endless possibilities.

Looking for a job where a passion for innovation, a culture of teamwork, and opportunities for growth are valued and rewarded? You’ve come to the right place.

 

You don’t have to be an airline aficionado to join American Airlines. It takes more than cool planes to keep us ahead of the curve, and thanks to our team of behind the scenes professionals, we do just that. As the largest airline in the world, American Airlines is in the business of serving the global travel needs of our customers. At the core of the Company is our commitment to each customer and each employee. We are dedicated to developing and delivering what our customers value and are willing to pay for. Customer-centric planning, innovative marketing, and an exceptional customer experience are supported by a cadre of talented people. 

 

What does it take to join us? We’re glad you asked! We expect exceptional skills in your discipline and a dedication to being the best as we relentlessly pursue our goal of being not just the largest airline in the world, but also the best airline in the world.

 

Fortunately, we’re building on almost a century of innovation and firsts in our industry – and we plan to continue that tradition of excellence.

About The Job

This job is a member of the Customer Loyalty Channel Strategy team within the Marketing & Loyalty Division. This position will be responsible for holding key relationships with partners and helping to provide personalized Marketing plans that align with the American Airlines brand.

 

Specifically, you'll do the following:

• Evaluates partner marketing budgets and determines the best channels for advertisement (Email, aa.com, Admirals Clubs, In-Flight Entertainment, etc.)
• Analyzes placement data and collaborates with partners and key stakeholders (including Digital, Marketing, Co-Brand, Premium Services, IT, Customer Experience) and makes necessary strategic changes
• Thinks creatively about new channels, channel optimization and creates annual pricing models, which includes competitive analysis
• Oversees a channel (onboard/airports) and approves necessary placements
• Some travel required

Qualifications

Required Qualifications

• Bachelor's degree in relevant field or equivalent experience/training
• Ability to collaborate with all levels of management
• Exceptional organization and planning skills with attention to detail
• Creative and strategic thinking skills with the ability to recommend innovative solutions
• Ability to problem solve and effectively deal with ambiguity
• Ability to analyze and interpret data
• Strong skills in Microsoft Office software (e.g. Word, Excel, Access, PowerPoint)

 

Preferred Qualifications

• Project management experience
• Marketing experience
• Familiarity with digital creative and pricing strategies
• Familiarity with onboard and airport marketing channels

Additional Locations: None
Requisition ID: 29935 

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