Manager, Marketing - Content & Culture (Ft Worth, TX, US)

Location: AA Headquarters 1 (DFW-HDQ1) 
Additional Locations: None
Requisition ID: 30544 

Overview

Join us for a career with endless possibilities.

Looking for a job where a passion for innovation, a culture of teamwork, and opportunities for growth are valued and rewarded? You’ve come to the right place.

 

You don’t have to be an airline aficionado to join American Airlines. It takes more than cool planes to keep us ahead of the curve, and thanks to our team of behind the scenes professionals, we do just that. As the largest airline in the world, American Airlines is in the business of serving the global travel needs of our customers. At the core of the Company is our commitment to each customer and each employee. We are dedicated to developing and delivering what our customers value and are willing to pay for. Customer-centric planning, innovative marketing, and an exceptional customer experience are supported by a cadre of talented people.

 

What does it take to join us? We’re glad you asked! We expect exceptional skills in your discipline and a dedication to being the best as we relentlessly pursue our goal of being not just the largest airline in the world, but also the best airline in the world.

 

Fortunately, we’re building on almost a century of innovation and firsts in our industry – and we plan to continue that tradition of excellence.

About The Job

This role is part of the Brand Marketing team within the Integrated Marketing organization.  You will lead a team of content strategists and producers charged with driving preference for American Airlines. You’ll work to tell stories that align our brand and products to culture, helping to drive emotional connections and cultural resonance. Working alongside agencies and freelancers, you’ll create and optimize engaging content campaigns and activations for social media, paid digital ads, PR and using influencers.

This position is fast paced and demanding, but it’s also rewarding and fun. We need a strategic, creative people leader, who has the vision and drive to constantly challenge and improve.  

 

Specifically, you'll do the following:

• Empowers, counsels and supports a large team of creative project managers
• Leads and manages relationships of creative freelancers and agencies for creative, PR, influencers and media that support content marketing efforts
• Builds team structure, processes and workflow; ensures timely production and efficient use of resources
• Develops and maintains content calendar surrounding cultural moments relevant to the American brand and products
• Leads shoots, post-production, video library and casting database; manages freelance videographers, editors and vendors
• Consistently tests content & creative, and learns from performance
• Continually seeks to improve team’s capabilities and skills through trainings and an environment of honest and transparent feedback
• Champions team’s work and results throughout organization
• Collaborates closely with partners like Campaigns, Brand & Diversity, Regional & International Marketing, Social Media, Global Engagement, Insights & Analytics and others
• Ability to travel 20-40% of the time

Qualifications

Required Qualifications

• Bachelor’s degree or equivalent experience/training required; emphasis in marketing, advertising, media, film, communications or journalism preferred
• 6+ years of marketing experience required
• People leadership or agency management experience required 
• Budget management experience required
• Extensive experience developing and leading marketing campaigns, preferably working on content and with influencers
• Keen understanding of storytelling, brand activations, design and public relations
• Knowledge of video lifecycle from concept to delivery
• Experience leading large-scale photo and video shoots, and post-production
• Experience working with media agencies and building media plans
• Pulse on the latest creative trends, pop culture moments and social media best practices
• Exceptional interpersonal, oral and written communication skills
• Excellent organizational skills and attention to detail; ability to manage many projects under tight deadlines

Qualifications (cont'd)

Preferred Qualifications

• Marketing/ad agency experience strongly preferred
• Experience with Adobe Creative Suite
• Previous experience or interest in the travel or air travel industry

Additional Locations: None
Requisition ID: 30544 

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