Digital Content Strategist (Ft Worth, TX, US)

Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 33131 

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

Millions of customers visit aa.com every day. They come in search of flights, to celebrate with loved ones, explore a new destination, or deliver the perfect business pitch…and so much more. Before they pack their bags and go to the airport, take a seat and the wheels go up – they see us: the Global Digital Content team. We are the start of the relationship, the experience and the memories; and we’re looking for someone who believes in the magic of those moments.

• We’re a multidisciplinary UX team that drives the user experience for our customer and employee facing applications.
• In this position, you’ll work within a cross-functional team where you’ll influence product and design decisions with ownership of projects from inception through development.

What you'll do

This job is a member of the User Experience (UX) and Digital Customer Experience team within the Marketing & Loyalty group. The Content Strategist is responsible for all aspects of the content lifecycle and supports business requirements, research, and customer and product team insights that deliver customer-focused content across all digital channels.

 

Additional duties and responsibilities:

• Partner with product managers, internal business stakeholders and cross-functional teams to define content requirements and develop innovative strategies that achieve business objectives in a user-centric fashion.
• Partner with UX team to define user models and interfaces for new/updated designs.
• Provide leadership to UX project team efforts to ensure content best-practices are applied as designs are produced that meet business objectives and user needs.
• Develop clear, consistent nomenclature for tools and applications; collaborates on the creation of new systems to tag and organize new and existing content and site navigation.
• Develop / evaluate the content strategy for new and existing products, and make constructive recommendations for change and ensure the content strategy is effectively implemented across channels.
• Ensure digital content complies with corporate brand standards, web style guide, legal and regulatory compliance

What you'll do (continued)

• Collaborate on the development of content style guides, content and messaging strategies, best practices and processes and leverage/share ideas and recommendations that apply broadly across multiple digital channels.
• Review analytics on an ongoing basis to understand user behavior to manage and shape content and messaging strategies.
• Write and edit digital content that meets project goals and end user needs for complex efforts.
• Champion American’s lexicon, voice and brand standards across all digital channels.
• Deploy content from various content management systems.
• Other duties which are consistent with the position.

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor’s degree in English, Journalism, Technical Writing, or equivalent experience
• 3+ years creating and executing digital content strategy across multiple channels

 

Preferred Qualifications- Education & Prior Job Experience

• Master’s degree in English, Journalism, Technical Writing, or equivalent experience 
• Demonstrated in-depth knowledge of UX strategies using design thinking principals
• Travel industry experience or general knowledge of the airline industry

 

All you'll need for success (continued)

Skills, Licenses & Certifications

• Extensive experience planning for and developing useful, usable content including instructional text, error and confirmation messages, taxonomy, nomenclature and SEO
• Experience planning / conducting content audits and creating / managing content roadmap
• Ability to perform in a fast-paced, agile-based, iterative environment
• Superior writing, editing, and proofreading skills
• Experience working on a large-scale website or network of sites and creating/editing content for multiple channels on an enterprise content management system (CMS) using predefined templates
• Diverse portfolio of work to demonstrate authored and edited web content
• A proven track record collaborating on projects to translate complex concepts into easy-to-understand interactive experiences
• Experience creating / maintaining content governance and best practices implemented at an enterprise level
• Passion for creating great user experiences with actionable knowledge of the digital landscape including current industry and user trends, emerging technologies, and standards
• Understanding of interaction design and information architecture with regards to content strategy
• Ability to scope, organize and execute multiple projects with interrelated goals
• Experience with organizing large amounts of content to deliver user interfaces that are meaningful and easy to use/navigate
• Excellent leadership, communication and collaboration skills
• Experience using TeamSite, Cludo site search, and automated translation tools
• Proven ability to multitask and drive projects to completion on time and with big impact
• Project management experience within a marketing or digital environment

What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 33131 

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