Jobs in Egypt - SEO and Performance Marketing Specialist at Cequens
SEO and Performance Marketing Specialist at Cequens
Location: Nasr City
Job Requirements:
- BSc in Marketing, Mass Communication, Business, PR, or any relevant field
- 3-5 years of proven experience in SEO/SEM, Website Optimization, Content Marketing, Blogging, Digital Media Analytics, etc.
- In-depth experience with website analytics tools.
- Proven experience in managing PPC campaigns is a plus.
- Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus.
- Knowledge of online marketing channels and content management tools is a plus, e.g. HubSpot CMS, Social Media Channels, Google Marketing Platform, etc.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Ability to collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
- Ability to identify relevant digital marketing metrics, interpret website traffic, and track online customer engagement metrics
- Excellent communication and presentation skills.
Job Description:
- Conducting on-going keyword research and lead scoring activities, using various digital tools, e.g. HubSpot, Google Marketing Platform, Ahrefs, Moz, Sprout Social, Hootsuite, etc.
- Tracking important SEO and performance marketing metrics; including organic traffic, conversion rates, and time spent on page, etc.
- Executing website page optimization, boosting conversion rates, and maintaining conversion funnels.
- Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns.
- Conducting Paid Ads and Campaigns is a plus.
- Collaborate with UX Designers and CMS Developers to keep track of website performance and technical issues.
- Supporting content with backlinks to drive more traffic and customer engagement.
- Setting up Google Data Studio to monitor revenue performance and present regular reports to the commercial team.
- Working with content marketers to ensure SEO best practices and recommendations that leads to organic SEO success and tangible conversions.
To Apply:
https://apply.workable.com/cequens/j/B0C21DA0FC/
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