Jobs in Egypt - SEO and Performance Marketing Specialist at Cequens

SEO and Performance Marketing Specialist at Cequens

Location: Nasr City

Job Requirements:

  • BSc in Marketing, Mass Communication, Business, PR, or any relevant field
  • 3-5 years of proven experience in SEO/SEM, Website Optimization, Content Marketing, Blogging, Digital Media Analytics, etc.
  • In-depth experience with website analytics tools.
  • Proven experience in managing PPC campaigns is a plus.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus.
  • Knowledge of online marketing channels and content management tools is a plus, e.g. HubSpot CMS, Social Media Channels, Google Marketing Platform, etc.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Ability to collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
  • Ability to identify relevant digital marketing metrics, interpret website traffic, and track online customer engagement metrics
  • Excellent communication and presentation skills.

Job Description:

  • Conducting on-going keyword research and lead scoring activities, using various digital tools, e.g. HubSpot, Google Marketing Platform, Ahrefs, Moz, Sprout Social, Hootsuite, etc.
  • Tracking important SEO and performance marketing metrics; including organic traffic, conversion rates, and time spent on page, etc.
  • Executing website page optimization, boosting conversion rates, and maintaining conversion funnels.
  • Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns.
  • Conducting Paid Ads and Campaigns is a plus.
  • Collaborate with UX Designers and CMS Developers to keep track of website performance and technical issues.
  • Supporting content with backlinks to drive more traffic and customer engagement.
  • Setting up Google Data Studio to monitor revenue performance and present regular reports to the commercial team.
  • Working with content marketers to ensure SEO best practices and recommendations that leads to organic SEO success and tangible conversions.

To Apply:
https://apply.workable.com/cequens/j/B0C21DA0FC/

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