Al Futtaim Jobs - Marketing Manager | Watsons | Dubai,UAE (Dubai, AE)

Job Requisition ID: 98661 

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.

 

As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.

 

Come join us to live well, work better, and be the best.

ROLE PURPOSE:

The Marketing Manager is responsible for executing marketing & digital strategies to enhance Watsons’ market penetration throughout the Middle East. The Manager will oversee all marketing & digital initiatives and lead ongoing development and analysis to improve retail customer insights, strengthen customer acquisitions and retention efforts, improve targeted market campaigns, and drive cost-effective strategic business initiatives

 

KEY ROLE SPECIFIC ACCOUNTABILITIES

• Develop & execute marketing & digital plans for all campaigns, promotions, and branding events, based of KPI objectives set by the GM & central digital retail team, the business needs of International Buying and Merchandising, and ad hoc requests from Executive levels.
• Communicating key objectives and tasks, in order to successfully execute the implementation of marketing campaigns.
• Support in creating the yearly campaigns calendar to be in line with the regional calendar while maintaining local relevance.
• Maintain and manage existing vendor relationships and expand base by researching and utilizing own resources to locate potential partnerships.
• Provide a breakdown of the annual Marketing budget by allocating appropriate funds amongst the yearly scheduled campaigns, based on the seasonality of sales and forecasts, and other associated variables.
• Partner with 3rd parties to develop the content and strategy for the annual Marketing Calendar; Converse with key partners such as Buyers, Public Relations, Social Media, Website & Creative, and Advertising to ensure that all aspects of the marketing mix (price, product, promotion, and place) are defined and appropriately integrated to meet the goals and objectives of the business.
• Partner with Buyers for data for the planning of markdowns and ad hoc promotions and to identify opportune timing of action and underperforming products that require endorsement.
• Collaborate with Buying team to communicate key product focuses and timing of promotions.
• Develop new store opening strategies for the purpose of attracting customers and creating awareness for new store openings through the use of customer incentives, sales drivers, in-store activities, and mall marketing.
• Support head of marketing and engagement manager in executing CRM and loyalty strategies and tactical plan to increase customer acquisition, retention and satisfaction.
• Help set the members recruitment plan and work towards reaching them.
• Provide marketing and consumer insights to ensure that all communication created on a brand level are locally relevant.
• Ensure that all communications created on the local level are following the overall brand identity and on point with the regional marketing and communication strategy.

 

 

PERSON SPECIFIC:

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent commercial experience
• Minimum Experience and Knowledge:  3 years+ commercial marketing experience, gained in a managerial role, with a proven track record of implementing and sustaining market developments; Retail Marketing experience is preferred.
• Job-Specific Skills: Analytical Skills, Problem Solving Skills, Excellent Communication Skills, Creativity ,Commercial awareness.
• Must have a strong understanding of Key Performance Indicators and how it pertains to the success of marketing activities

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Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

 

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.

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